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As an industry pioneer, Sino Credit is targeting to be China’s leading consumer credit service provider with solutions for the consumers’ lifecycle credit needs.

 

 

  • China’s leading consumer credit service company, with core business including: Credit Card and Personal Loan Marketing, Merchant Acquisition, Mortgage Brokerage and Guarantee Services
  • Served 19 bank clients,and acquired over 1 million credit card holders and originated over 10,000 mortgage loans
  • US$10 million VC funding raised from Softbank China & India Holdings,eGarden Ventures,and SIG Ventures

 

 
Founder  


Darwin Tu
Chairman & CEO

Experience

  • 2004 - ,Chairman & CEO,Sino Credit Corp
  • 2003,Chief Consultant,TransUnion and Baycorp Advantage, Greater China (consumer credit risk management)
  • 2001-2002,CEO,HDT World Inc.,Shanghai (database marketing)
  • 1999 - 2000,Sr. Marketing Scientist,Digital Impact,US (a leading online direct marketing company,acquired by Acxiom)
  • 1993 - 1997,Project Manager,Fair Isaac,US (world’s leading consumer credit risk management company)

Education

  • PhD,Economics,Renmin University of China
  • MS,Statistics,Stanford University
  • MS,Business Administration,UC Berkeley
Investors' Profile  

Bodhi Investments LLC is a venture capital company founded in June 2006 focusing on opportunities in China, India and Southeast Asia and is managed by SB China & India Holdings, a wholly-owned subsidiary of SOFTBANK Corp. of Japan. Key areas of investment include the Internet, software, telecom value-added services, converged media, entertainment, and other industries leveraging technology, such as consumer-oriented services, healthcare and financial services.

SIG China Investments One, Ltd.’s venture capital and private equity activities are managed by SIG Asia Investments, LLLP (SAI), which has offices in Shanghai, Beijing and San Francisco. which has evolved over the past twenty years into a leading financial institution focusing on securities trading and market making, investment banking, institutional sales and research, private equity and venture capital.

Founded in 2000, eGarden seeks to invest into emerging companies in the Greater China region. To date, eGarden and its associates have funded companies that have become leading enterprises in their respective sectors, covering telecommunications, wireless、medical, materials, internet, media and general consumer stables companies.
Core Business  

Sino Credit's existing businesses have been focused on mortgage brokerage & guarantee, and online credit leads generation services, branded under 'AnJia Mortgage' and '51credit'

Mortgage Brokerage & Guarantee

  • Operated under brand AnJia Mortgage, the leading personal mortgage brokerage and service firm in China
  • Focus on new home and secondary market mortgage origination
  • Provide guarantee services for home loan related financing

Online Leads Generation

  • Operated under brand 51credit, the largest credit card marketing player in China
  • Integrated customer acquisition platform to provide leads for personal loans, mortgages and car loans

 
Core Competence
  • Served 19 major Chinese banks to market their credit cards, personal loans, and mortgage products
  • Leading market share in the third party credit card and mortgage services space (acquired over 1 million credit card and 10,000 mortgage customers for partner banks for the past two years)
  • Proven risk management practice, the credit card customers we acquired have 70% approval rate, and higher activation rate and lower delinquency rate than the industry average
  • No. 1 consumer credit portal in China (51credit.com has over 2 million registered members)
  • First to raise institutional funding from world class VCs

 
Year 2003
  • Launched Beijing Decision Engine Risk Management Technologies, Inc. , the first company under Sino Credit
  • Developed credit scoring models for China Everbright Bank Card Centre
  • Became exclusive agent for Trans Union Advantage in HK & Mainland, China

Year 2004

  • Signed agreement with China CITIC Bank to promote their credit cards
  • Developed the credit scoring models of Mortgage & Car Loan for China Merchants Bank
  • Anjia Mortgage was set up in Beijing and provided services for China Everbright Bank & Agricultural Bank of China

Year 2005

  • Provided project management services to launch Hong Kong’s 2nd generation credit bureau scores
  • Signed agreements with China Industrial Bank & Guangdong Development Bank to promote their credit cards
  • Launched China’s first credit card portal – 51credit.com. The event was reported by CCTV-1.
  • Voted “Top 53 Best Companies Founded by Overseas Returnees” in Beijing
  • Anjia Mortgage became the first brokerage house in secondary mortgage to work with ICBC in Beijing

Year 2006

  • Received first round VC funding from SIG Ventures
  • 51credit.com signed exclusive agreement to market CIB Garfield Credit Card online
  • Mr. Darwin Tu is voted China’s “Top 10 Entrepreneurs of the Year from Western Countries”
  • Anjia Shihang was awarded the only “Good Quality Mortgage Services Partner” prize by ICBC, and “The Best Financial Services Company” award of the first Golden Bridge Prize by Sohu.com

Year 2007

  • Signed agreement with Shenzhen Development Bank, CMB and BOC to promote their card business
  • Received second round VC funding led by Softbank China & India Holdings
  • Merged with Anjia Mortgage to provide brokerage services for leading banks like ICBC and BOC

Year 2008

  • Signed with Bank of Communications and China Minsheng Bank to promote their credit cards
  • Launched mail order services, serving BOC, CIB and Shenzhen Pingan Bank
  • Anjia Mortgage began to operate in Shanghai

 
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Media Name
Report Time
Report Topic
CCTV-News Channel 2005-12-01 51credit.com-first credit card portal launched
SOHU Business Channel Interview 2006-10-20 Mr. Darwin Tu talks about credit card industry in China
China Credit Cards 2006-11-20 Apply for Credit Card? Please Click Your Mouse!
Financial times 2007-03-29 China’s First Credit Card Ranking by 51credit.com